What do network marketers become when they utilize attraction marketing principles? Successful infopreneurs!

Just so we’re on the same page with our terms, “network marketers” are those class of salespeople who develop and use a network of contacts and associates in order to build their business. This network becomes a “down-line” who sell the same product and/or service and by building their own network, replicate the process. This is a perfectly legal and acceptable business model when there are valuable products and/or services involved. What gives it all a bad name is when compensation is earned for just “signing people up”…which brings us to the second term: “attraction marketing”.

“Attraction marketing” is the sales technique that actually works to bring people to you by providing them with honest, solid information that they can use. This establishes you as an expert in the field; and by seeing you as a real human being that is willing to offer solutions, people in your target market naturally gravitate to you. In other words, when you start to focus on the people you serve, they will want to become associated with you ~ *even if* they have to buy from you!

By combining these 2 terms, we come to the “new” definition of a successful infopreneur: someone who creates products from their knowledge or experiences that will meet a real or perceived need in others’ lives. Your business builds as people are willing to part with their hard-earned cash in order to get the information you provide, and your down-line grows as other people want to become involved in that business because they see value in the information as well.

Now, what kind of business could benefit from developing your skills as an attractive infopreneur? Well, what business are you in? Health and wellness fields are hot these days: any type of vitamin sales, nutritional products, organic foods, diet plans or programs all come to mind. Travel, real estate, work-at-home are other lucrative markets; home-schooling is a rapidly growing trend as well. Let’s see, do you make jewelry, candles, beer or crafts at home? These are all topics that people have built successful home businesses around by writing, teaching or otherwise providing sought-after information to individuals who are seeking it.

So, maybe it’s time to get out a pen and paper, or your laptop, and start writing! Don’t pay for high-priced leads when you don’t have to! Become attractive. Become a marketer that truly doesn’t focus on the bottom line ~ and watch your bottom line grow anyway. Remember, people don’t buy products, they buy solutions. By positioning yourself as a solutions provider, you’ll be ahead of all the “other” salesman who are just product-pushers. Harness the power of attraction marketing for your business today. There’s no better time to succeed!

By: Pat Fenner

About the Author: